2025
Case Study Details
Our client, an established translation and voice-over agency, was facing significant challenges with their SEO and lead generation. They were planning a website migration—a process that typically causes temporary traffic drops and can lead to long-term ranking losses if not properly executed.
Additionally, their content lacked strategic organization and wasn’t effectively capturing their target audience.
The client needed both a safe migration strategy and a comprehensive content approach that would not just maintain their current performance but significantly improve it in a competitive service industry.
Objective
Guide the client through a successful website migration while simultaneously implementing a strategic content plan to drive growth. Specifically, we aimed to:
- Execute a flawless website migration with minimal traffic disruption
- Develop a structured content architecture based on pillar pages and clusters
- Create new, high-value content aligned with customer search intent
- Revitalize existing content to improve performance and relevance
- Increase organic traffic, impressions, and most importantly, qualified leads
Solution
We implemented a comprehensive strategy that addressed both the technical migration needs and content optimization:
Website Migration
- Conducted thorough pre-migration planning and site audit
- Created a detailed migration roadmap with risk mitigation strategies
- Implemented comprehensive 301 redirect mapping
- Established monitoring protocols for post-migration stabilization
- Provided hands-on support throughout the migration process
Strategic Content Architecture
- Researched and developed a complete Pillar and Content Cluster framework
- Identified key topic areas with the highest business value
- Mapped customer journey stages to appropriate content types
Content Development
- Created new pillar pages to establish authority in core service areas
- Developed supporting cluster content addressing specific customer questions
- Revamped existing content to align with the new content architecture
- Optimized metadata and internal linking between related content pieces
Result
Within just 6 months, the startup experienced remarkable growth across all key metrics:
1.5-2X
Organic Clicks
2.69M
Monthly Impressions
2X
Qualified Leads
↑
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