Free Looker Studio Template

Track Your AI Traffic With One Free Dashboard

A pre-built Looker Studio dashboard you can connect to your GA4 in two minutes. See exactly how many visitors ChatGPT, Perplexity, Gemini, and Claude send to your site — which pages they land on, how engaged they are, and whether it’s growing.

LLM TRAFFIC REPORT
Looker Studio

LLM Traffic Metrics

119
LLM Sessions
82
Engaged Sessions
14
Key Events
6.72%
Event Rate
Session sourceSessionsEngaged
chatgpt.com6748
perplexity.ai2418
copilot.microsoft.com159
claude.ai85

Sample data — your numbers populate automatically from GA4


One Looker Studio template, six things you can’t see in GA4

Sessions by AI source

See traffic from ChatGPT, Perplexity, Gemini, Claude, and Copilot broken out by sessions, engaged sessions, and key events.

Session trend over time

Line chart showing how your LLM referral traffic changes week over week. Spot growth patterns early.

Landing pages by referrer

Which pages do AI models send people to? See exactly what content gets cited, with engagement and conversion data.

Key event tracking

Not just visits — see which AI sources drive actual conversions. Session key event rate by source, so you know what matters.

Filter by anything

Slice by URL, country, device, session source, or date range. Drill into the exact data you need.

2-minute setup

No code, no tracking scripts. Connect the template to your GA4 property and your data shows up instantly. Auto-updates forever.


Every major AI model, one dashboard

Source Domain Trend
ChatGPT chatgpt.com Fastest growing
Perplexity perplexity.ai Surging
Google Gemini gemini.google.com Growing
Claude claude.ai Growing
Copilot copilot.microsoft.com Steady
You.com you.com Niche
Phind phind.com Dev traffic

From signup to data in under 5 minutes

Step 01

Drop your email

We send you a link to a pre-built Looker Studio dashboard. No waiting, no sales calls.

Step 02

Connect your GA4

Click “Use my own data”, pick your GA4 property from the dropdown. That’s it.

Step 03

Your data, instantly

The dashboard fills with your real traffic. Sessions, engaged users, key events, landing pages — all broken out by AI source.


AI traffic is growing 10x faster than most teams realize

Most analytics ignore it

GA4 doesn’t break out AI referrals by default. This traffic is buried inside “Referral” — you’d need to manually filter for each AI domain.

It tells you what AI recommends

The pages that get AI referral traffic are the pages LLMs cite. That’s direct signal about which content has authority in AI responses.

It’s growing whether you track it or not

ChatGPT hit 400M weekly users. Perplexity doubles every quarter. The question isn’t if AI sends you traffic — it’s how much you’re missing.

It changes your content strategy

When you see which pages AI models cite, you know exactly what to produce more of. Authoritative, well-structured, answer-first content wins.


You’re probably getting AI traffic already. Find out how much.

Enter your email and we’ll send you the Looker Studio template link. Connect your GA4, and you’ll see your AI traffic data in under 2 minutes.

© 2026 SwatSEO, Inc. All rights reserved.