SEO That Actually Works: My SCORE Framework

I’ve been doing SEO for years, and let me tell you—most people are doing it wrong.

They’re chasing backlinks like they’re magic pills or publishing random content hoping Google will notice.

That’s not how you get those big fat traffic graphs we all want.

What differentiates my approach?

I invented the SCORE Framework in-house. It’s quite particular and focuses heavily on content structure—that’s what sets us apart from other SEO professionals in the market.

The SCORE Framework Breakdown:

  • Site Optimization (technical stuff, on-page SEO, user experience)
  • Content Creation (Topical Maps, Pillar Pages, Content Clusters)
  • Outsider Signals (Social traffic, quality backlinks that aren’t SCAMS)
  • Rankings Enhancement (Rewriting old content, fixing internal links)
  • Evaluation (Checking what’s working and doubling down)

I don’t promise specific percentages because that’s BS.

My promise is simple:

Positive traffic growth. You will have more traffic—period.

What I Actually Offer:

  • Auditing (finding what’s broken)
  • Content creation (that actually ranks)
  • Wireframing (so your pages convert)
  • SEO consulting (so you don’t waste money)
  • Backlinks (the legit kind, not the garbage most people sell)
  • Content roadmaps (so you know what to publish next)
  • Topical maps (to build authority Google respects)
  • Conversion rate optimization (because traffic without sales is pointless)

The SEO Push Strategy

Most entrepreneurs can’t progress with SEO because they don’t plan their content.

I’ve published 24 sites using the same proven strategy—what I call the “SEO Push.”

Instead of drip-feeding content weekly, I launch 40-50 pages under a Topical Map structure all at once. One of my sites brings me 300K visitors per year from a single push. Another project has sold over $700K worth of products.

You don’t need to publish constantly. You can base your SEO content strategy in “sprints” with a solid focus. Maybe tackle one cluster or aspect of your business, then rest for a few months, see results, and decide if you need to pursue another one.

My Tools Are Simple But Effective

I use Detailed for quick website structure checks, Cloudways for hosting (their customer service is unbeatable), WP Rocket for caching, Bunny for CDN, and Swiftbrief for SEO briefs (disclaimer: I’m the co-founder).

When you trade stocks, the biggest mistake is taking your money out when the stock is rising—you should be adding more instead. With SEO, it’s the same: add money to your winners, not where you’re going to go bankrupt if you don’t see a return in the short term.

Want me to help plan your SEO moves?

I have a few spots open in my SWAT SEO Agency.

The SEO PUSH package costs $10,000 and includes everything to get you from zero to your first 10K clicks per month.

You do the ROI calculation on that.

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